Lately, I have been thinking a lot about the ever-changing landscape as it relates to online marketing and the solutions which entrepreneurs and corporations purchase from digital advertising services agencies.
Recently, many of you might recall the news about a number of businesses that pulled advertising dollars from YouTube, leaving a variety of prominent YouTube content creators very upset about declines in earnings – and I’m sure Google and YouTube weren’t pleased about the situation either.
Their two greatest reasons cited were that many of their advertisements were ending up attached to articles of objectionable quality, Marketing Specialist meaning that YouTube was unable to discern which channels were great locations to place these advertisements and companies were getting their titles and ads associated with content they did not wish to be in any manner related to.
And secondly, many of their ads were falling into channels and spots where”bots” were appearing at the ads rather than human eyes. And bots do not spend any money on products so these advertising dollars were just being thrown away.
The funny thing was that after these advertising cuts had occurred, virtually no reduction in earnings or company expansion were detected with these corporations. The only thing to change was that the greater percentage effectiveness of advertising spend relating to earnings.
Many digital marketing and advertising companies enjoyed dramatic growth over only a couple of years because of this windfall of websites devote money coming in.